77hd Privacy Policy

Your Privacy at a Glance

The following cards summarise the five most important things you should know about how 77hd handles your personal data. Full details appear in the numbered sections below.

1. Who We Are

77hd is an online sports betting and casino platform operating at 77hd.bet and serving users across Bangladesh. When this Policy refers to "77hd", "we", "us", or "our", it refers to the operator of the 77hd platform. We act as the data controller in respect of the personal information we collect from registered users and visitors to the platform.

Our platform provides services including cricket betting on BPL, IPL, and T20 tournaments, live casino games, slots, crash games, and related entertainment. In the course of delivering these services to users based primarily in Bangladesh, we collect and process certain categories of personal data as described in this Policy. We are committed to handling that data with care, transparency, and respect for your privacy rights.

2. Information We Collect

77hd collects personal data through several channels: directly from you when you register or use the platform, automatically via your device and browser, and in certain cases from third-party service providers such as payment processors. The following categories describe the types of data we collect.

3. How We Use Your Information

77hd uses the personal data it collects for the following specific purposes. We do not use your data for any purpose that is incompatible with the purpose for which it was originally collected without first obtaining your explicit consent.

• Account management: to register your account, verify your identity through our KYC process, and maintain your account in accordance with our Terms and Conditions.
• Service delivery: to process deposits and withdrawals via bKash, Nagad, Rocket and other supported payment methods; to settle bets and distribute winnings; to provide access to all platform features including live casino, cricket betting, and slots.
• Security and fraud prevention: to monitor account activity for signs of fraud, money laundering, multi-accounting, or other prohibited activities as described in our Terms and Conditions.
• Customer support: to respond to enquiries, resolve disputes, investigate complaints, and communicate important account-related notifications such as password reset requests, deposit confirmations, and withdrawal updates.
• Responsible gaming: to monitor for indicators of problem gambling behaviour and to enforce responsible gaming controls including deposit limits, session limits, and self-exclusion, in line with our Responsible Gaming policy.
• Platform improvement: to analyse aggregated, anonymised usage data to understand how users interact with 77hd, which features are most used, and where we can improve the experience for players in Dhaka, Chittagong, Sylhet, Khulna, and across Bangladesh.

4. Legal Basis for Processing

77hd processes your personal data only where a valid legal basis exists. The legal bases on which we rely are as follows.

• Contractual necessity: processing required to perform the contract between you and 77hd — for example, verifying your identity, processing payments, and settling bets. Without this processing, we cannot provide the service.
• Legal obligation: processing required for us to comply with applicable laws and regulations, including anti-money laundering (AML) obligations, KYC requirements, and age verification duties.
• Legitimate interests: processing for the purposes of fraud prevention, platform security, responsible gaming monitoring, and improving 77hd's services — provided such interests are not overridden by your fundamental privacy rights.
• Consent: for optional communications such as promotional emails and SMS offers, which you may withdraw at any time by contacting support or updating your notification preferences in account settings.

5. Sharing Your Information

77hd does not sell or rent your personal data to third parties. We may share your data only in the limited circumstances listed below, and only to the extent necessary for the stated purpose.

• Payment providers : bKash, Nagad, Rocket, Upay, and banking partners receive only the transaction data necessary to process your deposits and withdrawals. They do not receive your full profile or betting history.
• Identity verification providers: third-party KYC service providers may receive copies of identity documents you submit for verification purposes. These providers are contractually bound to process your data only for verification and to maintain appropriate security standards.
• Legal and regulatory authorities: where required by applicable law, court order, or instruction from a competent authority, 77hd may disclose personal data to regulatory bodies, law enforcement agencies, or anti-money laundering authorities. We will notify you of such disclosure where legally permitted to do so.
• Service providers and technical partners: companies that provide hosting, analytics, fraud detection, customer support software, and other technical services to 77hd may have limited, controlled access to personal data as part of their service delivery. All such providers are subject to data processing agreements that restrict their use of your data.

6. Cookies and Tracking Technologies

77hd uses cookies and similar tracking technologies to operate the platform, remember your preferences, and analyse usage patterns. The following categories of cookies are used on the 77hd platform.

• Essential cookies: required for the platform to function correctly. These include session authentication cookies that keep you logged in securely, load balancing cookies, and security tokens. These cookies cannot be disabled without preventing platform access.
• Functional cookies: used to remember your preferences such as preferred language, time zone display, and interface settings, so you do not have to reconfigure them on each visit.
• Analytics cookies: used to collect aggregated, anonymised data about how users navigate the platform — which pages are visited most, where users exit the funnel, and which features generate the most engagement. This data informs product decisions but cannot identify you personally.
• Security cookies: short-lived tokens used to detect and prevent cross-site request forgery (CSRF), session hijacking, and other common web security threats. These are strictly necessary for a safe browsing experience on 77hd.

You can manage your cookie preferences through your mobile browser settings. Blocking essential cookies will prevent you from using the platform. Disabling analytics or functional cookies will not prevent access but may affect your experience. As 77hd is a mobile-first platform primarily accessed via smartphones in Bangladesh, cookie consent preferences are managed through browser-level controls.

7. Data Retention

77hd retains personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. The following general retention periods apply: account data and transaction records are retained for a minimum of 5 years from the date of the last account activity, in accordance with standard anti-money laundering record-keeping requirements. KYC documents are retained for a minimum of 5 years from the date of submission or from account closure, whichever is later.

Technical logs (IP addresses, session data) are retained for up to 12 months from the date of collection for security and fraud investigation purposes. Marketing consent records are retained for the duration of your account and for 2 years following account closure. When your data is no longer required, we will securely delete or anonymise it. Where deletion is not immediately possible due to backup systems, we will isolate the data from further processing until deletion is complete.

8. Data Security

77hd takes the security of your personal data seriously and implements a range of technical and organisational measures to protect it from unauthorised access, loss, destruction, or alteration. Our security infrastructure includes the following protections.

• 256-bit SSL/TLS encryption on all data transmitted between your device and the 77hd platform, ensuring that your login credentials, payment details, and personal information cannot be intercepted in transit.
• Encrypted storage of sensitive data at rest, including hashed password storage. 77hd never stores passwords in plain text. All password hashing uses industry-standard cryptographic algorithms.
• Access controls that limit internal access to personal data on a need-to-know basis. Only authorised team members involved in account management, support, or compliance functions may access personal data, and all such access is logged and audited.
• Regular security assessments and penetration testing to identify and remediate vulnerabilities in the platform before they can be exploited. Our security team monitors for threats and responds to incidents on a 24/7 basis in Bangladesh Standard Time (BST, UTC+6).

Despite these measures, no internet-based platform can guarantee absolute security. In the event of a data breach that is likely to result in a high risk to your rights, 77hd will notify affected users without undue delay and will take immediate steps to contain and investigate the incident.

9. Your Rights

As a user of 77hd, you have the following rights in relation to your personal data. To exercise any of these rights, contact [email protected] with your full name, registered mobile number, and a description of your request. We will respond within 30 days.

• Right of access: you may request a copy of the personal data 77hd holds about you. We will provide this in a clear, readable format within 30 days of receiving a valid request.
• Right to rectification: if any personal data 77hd holds about you is inaccurate or incomplete, you may request that it be corrected. We will update inaccurate data without undue delay.
• Right to erasure: you may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, or where you withdraw consent and no other legal basis for processing applies. Note that certain data must be retained for legal compliance (see Section 7).
• Right to restriction: you may request that 77hd restricts the processing of your data in certain circumstances — for example, while the accuracy of data is being contested, or while a complaint is under investigation.
• Right to data portability: you may request that certain personal data 77hd holds about you be provided to you in a structured, machine-readable format, or transferred directly to another service provider where technically feasible.
• Right to object: you may object to the processing of your personal data where 77hd relies on legitimate interests as its legal basis. You may also withdraw consent for marketing communications at any time without affecting the lawfulness of processing carried out before withdrawal.

To submit a data rights request, email [email protected] with the subject line "Data Rights Request" and include your full name and the mobile number registered to your 77hd account. We may need to verify your identity before processing your request. We aim to respond to all valid requests within 30 calendar days.

10. Payments and Financial Data

All financial transactions on the 77hd platform are processed through trusted payment providers including bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, and Sonali Bank. When you initiate a deposit or withdrawal, your payment instruction is transmitted directly to the relevant payment provider using encrypted connections. 77hd receives only a transaction confirmation and a partial account reference — sufficient to match the payment to your account but not enough to reproduce or replay the transaction.

77hd does not store your bKash PIN, Nagad PIN, mobile banking password, or any equivalent payment credential. Any phishing attempt that asks for your payment credentials and claims to represent 77hd should be reported immediately to [email protected]. 77hd will never proactively ask for your full payment PIN or password via any channel.

11. Third-Party Services and Links

The 77hd platform may integrate with or reference third-party services, including game providers such as Pragmatic Play, Evolution Gaming, Spribe, Ezugi, NetEnt, and Microgaming. These providers supply game content and may operate their own data collection processes as part of game delivery. 77hd does not control the privacy practices of game providers and encourages users to review the privacy policies of any third-party service they interact with through 77hd.

77hd is not responsible for the privacy practices or content of third-party services accessible through or referenced on the platform. This Policy applies solely to personal data processed directly by 77hd in the course of operating the 77hd platform. If you have concerns about how a game provider or payment partner handles your data, contact them directly using their published support channels.

12. Children's Privacy

77hd is an adults-only platform strictly for users aged 21 and above. We do not knowingly collect, process, or retain personal data from individuals under the age of 21. Our registration process includes age verification steps designed to prevent access by minors. If you are the parent or guardian of a person under 21 and believe they have registered on 77hd, contact us immediately at [email protected].

13. Changes to This Privacy Policy

77hd may update this Privacy Policy from time to time to reflect changes in our data practices, applicable law, or the services we offer. When we make material changes — meaning changes that could reasonably be expected to affect your privacy rights or the way we process your data — we will notify you by placing a prominent notice on the platform or by sending a notification to the email address or mobile number registered on your account. We will provide at least 7 days' advance notice of material changes before they take effect.

Minor updates — such as clarifications, typographical corrections, or contact detail changes — may be made without advance notice and will take effect upon publication. The "Last updated" date at the top of this page reflects the date of the most recent revision. We recommend reviewing this Policy periodically, particularly if you are a regular user of the 77hd platform.

14. Contact and Data Enquiries

If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or have a concern about how 77hd has handled your personal information, please contact our support team. We are available 24/7 in Bangladesh Standard Time (BST, UTC+6) and aim to respond to all privacy-related enquiries within 30 days.

When contacting us about a data rights request, please include your full name, the mobile number registered to your 77hd account, and a clear description of your request. This will help us locate your data and process your request efficiently. We may ask you to verify your identity before we can action a request.